Are you excited about Apple being able to launch an augmented reality headset? Tim Cook of course. You may already know, because Cook has given his thoughts on AR on several occasions. And he did it again, this time on China Daily, a state news outlet in China.
In an interview, Cook said he “couldn’t be more excited about the opportunity [AR] premises. Stay tuned and you will see what we have to offer. Cook also pointed out that AR development is in its “very early inning” and called the App Store’s 14,000-plus ARKit app.
A transcript of the AR portion of the interview is posted below. You can watch the entire interview below, which focuses on China -based app developers and innovation.
China Daily: Chinese consumers are very enthusiastic about VR and AR technologies, but some are dissatisfied with the products currently available in the market. So, what do you think are the key factors for AR products such as AR headsets to be successful in the consumer market?
Tim Cook: That’s a big question. I’m incredibly excited about AR that you can understand. And what’s important for any technology including AR is to make humans central. And this is what we focus on every day.
Now, as an example, we have more than 14,000 ARKit apps in the App Store that provide an AR experience for millions of people around the world. But I think even we are still in the early stages of how this technology will evolve. I couldn’t be more excited about the opportunities we see in this space. And keep listening and you will see what it has to offer.
Some might consider this confirmation by Cook that AR headsets will come sooner, although Cook doesn’t say it explicitly. Cook’s statement is slightly more assertive than he has said before – and Cook has long talked about AR. In 2016, Cook said that we “will have an AR experience every day” but AR poses some “very difficult technological challenges.” Then the AR headset rumors came out for some time, but since a few years ago, and references to realityOS (supposed headset OS) appear in Mac products, and development is gaining more momentum, according to the report.
There was speculation that Apple would see realityOS and AR headsets at WWDC earlier this month, but it didn’t happen. However, speculation remains high that we may see anything this year or early next, and this comment from Cook will only spark the fire.